This study aims to outline the factors affecting the behaviours of financial investors for investment_x000D_
preferences. The questions that reveal the socio-demographic characteristics, financial profiles and_x000D_
behavioral tendencies of the investors were asked, the propositions were evaluated and interpreted._x000D_
The participants’ budgets to allocate shares to investment are very low. This makes them indifferent_x000D_
to new investment instruments in finance and directs them the more reliable gold, etc. investment_x000D_
instruments tradionally. Less returns, less risk logic have always been at the forefront in the answers_x000D_
given. It was found that external and environmental factors were effective in making the financial_x000D_
investment decision
This study aims to outline the factors affecting the behaviours of financial investors for investment preferences. The questions that reveal the socio-demographic characteristics, financial profiles and behavioral tendencies of the investors were asked, the propositions were evaluated and interpreted. The participants’ budgets to allocate shares to investment are very low. This makes them indifferent to new investment instruments in finance and directs them the more reliable gold, etc. investment instruments tradionally. Less returns, less risk logic have always been at the forefront in the answers given. It was found that external and environmental factors were effective in making the financial investment decision
