Browsing TR Dizin İndeksli Yayınlar Koleksiyonu / TR Dizin Indexed Publications Collection by Author "Ayça ERDOĞAN İZOL"

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YENİLİKÇİ İŞ ZEKÂSI UYGULAMALARIYLA DİJİTAL PAZARLAMA VERİSİ KULLANILARAK, OTONOM AKILLI SİSTEMLER GELİŞTİRİLMESİ: GOOGLE ADS UYGULAMASI

Burcu KULELİ PAK; Bora MOCAN; Neşe BAZ; Sema Yıldız YOLDAŞ; Ayça ERDOĞAN İZOL (2020)

Google Ads is an online marketing platform that enables companies to present their_x000D_ websites to users within predetermined targets (keywords, demographics, area of interests)_x000D_ and daily budgets. Advertisers pay ...