Açık Akademik Arşiv Sistemi

An intelligent simulation model of online consumer behavior

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dc.contributor.authors Cagil, G; Erdem, MB;
dc.date.accessioned 2020-02-25T11:41:33Z
dc.date.available 2020-02-25T11:41:33Z
dc.date.issued 2012
dc.identifier.citation Cagil, G; Erdem, MB; (2012). An intelligent simulation model of online consumer behavior. JOURNAL OF INTELLIGENT MANUFACTURING, 23, 1022-1015
dc.identifier.issn 0956-5515
dc.identifier.uri https://doi.org/10.1007/s10845-010-0439-7
dc.identifier.uri https://hdl.handle.net/20.500.12619/48302
dc.description.abstract This paper describes the design of an Intelligent Simulation Model of Online Consumer Behavior (ISMOCB) that incorporates a knowledge base using some form of the Artificial Intelligence methods such as Na < ve Bayes Classifier and Artificial Neural Networks. This study investigates modeling online consumer behavior by using demographic characteristics such as age, gender, marital status, educational status, monthly income and number of people in the family. This will provide producing more synthetic data and creating an "Artificial Database" which includes the demographics of online consumers and their purchase transactions. The model is built for online shopping based on empirical data gathered in Turkey via an online survey. Two different inference systems are used for which product group is chosen by whom has which demographic characteristics. The quality of the data, gathered exclusively for this project, allows a fine validation of the simulation results.
dc.language English
dc.publisher SPRINGER
dc.subject Engineering
dc.title An intelligent simulation model of online consumer behavior
dc.type Article
dc.identifier.volume 23
dc.identifier.startpage 1015
dc.identifier.endpage 1022
dc.contributor.department Sakarya Üniversitesi/Mühendislik Fakültesi/Endüstri Mühendisliği Bölümü
dc.contributor.saüauthor Çağıl, Gültekin
dc.contributor.saüauthor Erdem, Mehmet Bilgehan
dc.relation.journal JOURNAL OF INTELLIGENT MANUFACTURING
dc.identifier.wos WOS:000306436200011
dc.identifier.doi 10.1007/s10845-010-0439-7
dc.contributor.author Çağıl, Gültekin
dc.contributor.author Erdem, Mehmet Bilgehan


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