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Browsing Makale Koleksiyonu by Author "Hiziroglu, A; Sisci, M; Cebeci, HI; Seymen, OF;"

Browsing Makale Koleksiyonu by Author "Hiziroglu, A; Sisci, M; Cebeci, HI; Seymen, OF;"

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  • An Empirical Assessment of Customer Lifetime Value Models within Data Mining 
    Hızıroğlu, Abdulkadir; Merve Sisci; Cebeci, Halil İbrahim; Seymen, Ömer Faruk (UNIV LATVIA, 2018)
    Customer lifetime value has been of significant importance to marketing researchers and practitioners in specifying the importance level of each customer. By means of segmentation which could be carried out using value-based ...