Açık Akademik Arşiv Sistemi

Browsing Makale Koleksiyonu by Author "Birgit Oberer"

Browsing Makale Koleksiyonu by Author "Birgit Oberer"

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  • Erkollar, Alptekin; Birgit Oberer; M Ozsahin (ELSEVIER SCIENCE BV, 2016)
    Focusing on digital marketing brand managers have to focus on current and future customer demands and need to find new ways of penetrating into the lives of consumers, offering the 'right' advertisement at the 'right' time. ...