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Marka imajına yönelik derlem geliştirme ve sosyal medya analitiği ile duygu analizi = Corpus development for brand image and sentiment analysis with social media analytics
Özdemir Akcan, Emel
(
Sakarya Üniversitesi
,
2023
)
Üniversite Öğrencilerinin Marka Sadakatini Belirleyen Unsurların İncelenmesi: Giyim Sektörü Üzerine Bir Araştırma = Examination of the Factors Determining the Brand Loyalty of University Students: A Research on the Clothing İndustry
Özdemir, Zeynep
(
Sakarya Üniversitesi
,
2023
)
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Author
Özdemir Akcan, Emel (1)
Özdemir, Zeynep (1)
Subject
Marka İmajı, (2)
Algılanan Kalite, (1)
Brand Identity, (1)
Brand Image, (1)
Büyük Veri, (1)
Derlem Geliştirme, (1)
Duygu Analizi, (1)
Elektronik Ağızdan Ağıza Pazarlama, (1)
Marka Güveni Electronic Word-of-Mouth Marketing, (1)
Marka Kimliği, (1)
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Date Issued
2023 (2)
Has File(s)
Yes (2)