Browsing İşletme Fakültesi by Author "Topal, I; Nart, S; Akar, C; Erkollar, A;"

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The effect of greenwashing on online consumer engagement: A comparative study in France, Germany, Turkey, and the United Kingdom

Ibrahim Topal; Nart, Sima; Cuneyt Akar; Alptekin Erkollar (WILEY, 2019)

The effect of the Volkswagen emission crisis in 2015, the biggest greenwashing event in recent years, on the online consumer engagement of Facebook brand pages was investigated in France, Germany, Turkey, and the United ...