Browsing İşletme Fakültesi by Author "Türkmen Barutçu, Merve"

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Examining consumers' anti-consumption tendencies towards food products: A case study from the Turkish food industry

Arslan, Yusuf; Yıldırım, Emre; Dinçer, Mustafa Abdül Metin; Türkmen Barutçu, Merve (EMERALD GROUP PUBLISHING LTD, 2018)

Originality/value This study provides a comprehensive insight into consumers' AC behavior. It reveals detailed drivers which may lead to AC behavior and contributes to the existing literature by determining the possible ...