Browsing İşletme Fakültesi by Author "Saartje Cromheecke"

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The Instrumental and Symbolic Dimensions of Organisations' Image as an Employer: A Large-Scale Field Study on Employer Branding in Turkey

Greet Van Hoye; Baş, Türker; Saartje Cromheecke; Filip Lievens (WILEY-BLACKWELL, 2013)

Research on recruitment and employer branding has typically been situated in Western countries with predominantly individualistic cultures. The present study investigates the instrumental-symbolic framework for studying ...