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Browsing İşletme Fakültesi by Author "Erkollar, A; Oberer, B;"

Browsing İşletme Fakültesi by Author "Erkollar, A; Oberer, B;"

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  • Erkollar, Alptekin; Birgit Oberer; M Ozsahin (ELSEVIER SCIENCE BV, 2016)
    Focusing on digital marketing brand managers have to focus on current and future customer demands and need to find new ways of penetrating into the lives of consumers, offering the 'right' advertisement at the 'right' time. ...