Arslan, Yusuf; Yıldırım, Emre; Dinçer, Mustafa Abdül Metin; Türkmen Barutçu, Merve
(EMERALD GROUP PUBLISHING LTD, 2018)
Originality/value This study provides a comprehensive insight into consumers' AC behavior. It reveals detailed drivers which may lead to AC behavior and contributes to the existing literature by determining the possible ...