Browsing Bilgisayar ve Bilişim Bilimleri Fakültesi by Subject "SNA, SNSs, Social Network Advertising, Marketing, Promotional Activities"

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Selection of Social Media Sites for Advertising: Literature Review and a Model Proposal

Levent ÇALLI (2016-12-09)

The rapid increase and spread of Social Network Sites (SNSs) have initiated new opportunities for marketing practice, especially for promotion activities. Numerous companies use various type of advertising and take advantage ...