Browsing WOS İndeksli Yayınlar Koleksiyonu / WOS Indexed Publications Collection by Author "Saygili, Metin/0000-0001-6920-822X"

Now showing items 1-3 of 3

BRAND LOYALTY AT SMARTPHONES MARKET: LINKING BETWEEN BRAND PASSION, HEDONIC AND UTILITARIAN VALUES

Yalcintekin, Tolga; Saygili, Metin (SUMY STATE UNIV, DEPT MARKETING & MIA, 2020)

This paper summarizes the arguments and counterarguments within the scientific discussion on the factors that influence consumers' brand loyalty to smartphone brands. The main aim of the study is to analyze the relationship ...
Consumer Sentiment in Turkey, from Closure to the New Normal

Ersoy, Ahmet Yagmur; Saygili, Metin; Yilmaz, Mustafa Ilteris; Uslu, Mustafa Emre; Selvi, Ihsan Hakan (MDPI, 2022)

The main aim of the study was to analyze consumer sentiment in the COVID-19 pandemic period in the context of Turkey. In this context, expectations of consumers regarding the changes in their current income and general ...
The effects of hedonic and utilitarian shopping motivations on online purchasing intentions: A Turkish case study

Saygili, M.; Sututemiz, N. (UNISA PRESS, 2020)

This paper was structured to examine the effects of shopping motivations that are classified as hedonic and utilitarian on the online buying intentions of consumers. In this context, one of the three aims of the study was ...