Digital Transformation: Digital Maturity Model for Turkish Businesses

Abstract

Changing market expectations and the increasing prevalence of the new technological trend in the world force businesses for digital transformation. However, the late realization of transformation opportunities may have devastating effects on businesses. As the first step of digital transformation, it is necessary to determine the status and deficiencies of businesses. Therefore, businesses need to make a comprehensive assessment with the digital maturity model. This study was conducted to provide businesses with an idea about the relevant digital transformation processes, to direct them toward the processes, and to support these activities when they are initiated. In the study, seven scales were developed, and the dimensions of the digital maturity model were formed. The dimensions of model were determined as strategy, customers, employees, process management, technology and data management, organizational culture, and innovation. This study aimed to examine the reliability and validity of the dimensions of the digital maturity model developed. In this context, the developed scales were applied to businesses in Turkey, and explanatory factor analysis (EFA) and validity analysis were performed. The scales were updated according to the analysis results. Moreover, the analysis results of the study were also used to specify the criteria of the model. The findings indicated that the developed scales were usable. It was purposed to provide researchers and businesses with significant opportunities since the model had a wide area of application and included environmental elements.