Browsing Fakülteler / Faculties by Author "Yamin, M; Altunisik, R;"

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A comparison of satisfaction outcomes associated with adapted and non-adapted products - Domestic versus imported washing machines in Turkey

Altunışık, Remzi (EMERALD GROUP PUBLISHING LIMITED, 2003)

This paper compares customer satisfaction outcomes associated with the consumption of products adapted to the local market and non-adapted imports of washing machines in Turkey. It utilises literature on customer satisfaction ...