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Do bumper ads bump consumers?: An empirical research on YouTube video viewers

Sabuncuoglu-Inanc, Ayda; Gokaliler, Ebru; Gulay, Goker (EDICIONES PROFESIONALES INFORMACION SL-EPI, 2020)

YouTube, the most popular present-day online video platform, is also considered one of today's leading advertising media. There is an ongoing argument that YouTube measures and shares its own ad effectiveness. However, the ...