Browsing by Author "Neşe BAZ"

Now showing items 1-1 of 1

YENİLİKÇİ İŞ ZEKÂSI UYGULAMALARIYLA DİJİTAL PAZARLAMA VERİSİ KULLANILARAK, OTONOM AKILLI SİSTEMLER GELİŞTİRİLMESİ: GOOGLE ADS UYGULAMASI

Burcu KULELİ PAK; Bora MOCAN; Neşe BAZ; Sema Yıldız YOLDAŞ; Ayça ERDOĞAN İZOL (2020)

Google Ads is an online marketing platform that enables companies to present their_x000D_ websites to users within predetermined targets (keywords, demographics, area of interests)_x000D_ and daily budgets. Advertisers pay ...