Transforming hotels into learning organisations: a new strategy for going global

Abstract

The focus of this paper will be on the key points of the Turkish tourism sector's strengths and weaknesses in the adventure of becoming a learning organisation. Following of a literature review within which different characteristics of the service sector will be summarised learning organisation issues pertaining to Turkey will be discussed. This paper aims to discover future opportunities for the sustainable development of Turkish Tourism. However, this paper also maintains that, although organisational learning may be an important factor in building an organisation's competitiveness, by itself, it cannot guarantee success in today's fiercely competitive markets. (C) 2002 Elsevier Science Ltd. All rights reserved.