Açık Akademik Arşiv Sistemi

Antecedents of pregnant women's purchase intentions and willingness to pay a premium for organic food

Antecedents of pregnant women's purchase intentions and willingness to pay a premium for organic food

Konuk, Faruk Anıl
URI: https://doi.org/10.1108/BFJ-11-2017-0631
https://hdl.handle.net/20.500.12619/45527
Date: 2018

Abstract:

Originality/value Unlike previous studies, this research focused on pregnant women and aimed to understand the role of health consciousness, environmental concerned and customer innovativeness on purchase intentions and WTP a premium for organic food.

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