INTERNET SHOPPING BEHAVIOR OF COLLEGE OF EDUCATION STUDENTS

Abstract

Internet is an important facilitator for human and human use this medium almost every phase. As a shopping medium, internet attract human so attract researcher. Younger people can adapt newer technologies so they can adapt internet as shopping tool. In this research it is tried to define college of education students' online shopping behavior and online shopping activities. Research results show that male students teacher are more familiar and have more positive attitude than female student teacher. Teacher students, who have more monthly income and have more internet self efficacy have positive attitude and intension to shop online. Participants who have credit card, have more familiarity and less anxiety concerning internet shopping.