Browsing İşletme Fakültesi by Author "Demirel, Y; Bas, T; Arzova, B;"

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Organizational Learning on Coopetition Strategy: An Exploratory Research on a Turkish Private Bank's Credit Card Application

Yunus Demirel; Baş, Türker; Burak Arzova (ISTANBUL UNIV, 2015)

For this purpose, semi structured interviews were made with the managers of operation and information technology departments in the bank which has applied coopetition to increase its credit card market share in the Turkish ...