Organizational Learning on Coopetition Strategy: An Exploratory Research on a Turkish Private Bank's Credit Card Application

Abstract

For this purpose, semi structured interviews were made with the managers of operation and information technology departments in the bank which has applied coopetition to increase its credit card market share in the Turkish banking sector since 2007. With these interviews, the effect of coopetition on organizational learning has been explored. On the other hand the importance of documentation and communication on organizational learning, the effect of coopetition on people, information system and organizational process of the bank were also explored in this study.