Açık Akademik Arşiv Sistemi

Browsing Yönetim Bilişim Sistemleri / Management İnformation Systems by Author "Hiziroglu, A; Sisci, M; Cebeci, HI; Seymen, OF;"

Browsing Yönetim Bilişim Sistemleri / Management İnformation Systems by Author "Hiziroglu, A; Sisci, M; Cebeci, HI; Seymen, OF;"

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  • An Empirical Assessment of Customer Lifetime Value Models within Data Mining 
    Hızıroğlu, Abdulkadir; Merve Sisci; Cebeci, Halil İbrahim; Seymen, Ömer Faruk (UNIV LATVIA, 2018)
    Customer lifetime value has been of significant importance to marketing researchers and practitioners in specifying the importance level of each customer. By means of segmentation which could be carried out using value-based ...