Browsing İşletme / Business by Author "Sakarya Uygulamalı Bilimler Üniversitesi/Spor Bilimleri Fakültesi/Spor Yöneticiliği Bölümü"

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Segmentation by Motivational Factors of Fantasy Football Consumers and Differences Among Segments

Demirhan Oguzhan; Eskiler, Ersin; Altunışık, Remzi (DE GRUYTER POLAND SP ZOO, 2018)

Market segmentation and consumer motivation are among the most important concepts utilized in the prediction and explanation of consumer behavior. Although fantasy sports consumption has shown a remarkable growth in recent ...