Abstract:
The phenomenon of corporate social responsibility "CSR" has stimulated lots of debates and disagreement among the business scholars. One of the most howling sounds comes from strategy and CSR thinkers. Strategic thinkers of this debate believe that CSR is not only an accountability action but also it is countability action. Due to this countability action heavily based on profit, scholar of strategy field stated that the phenomenon of CSR and the result of its activities should be revised by strategic thinking lens. To this end in this study we examine the CSR activities, especially philanthropy activities (sports, art sponsorships etc.) from strategy perspectives. And the question of this study is "How the process of the strategic CSR activities works on private hospitals?" In the study private hospitals and their CSR activity reports used as the cases of the study. We make qualitative content analysis and the documents in this study are analyzed with qualitative analysis software (MAXQDA). (C) 2016 The Authors. Published by Elsevier Ltd.
