Browsing İşletme Fakültesi by Author "Van Hoye, G; Bas, T; Cromheecke, S; Lievens, F;"

Now showing items 1-1 of 1

The Instrumental and Symbolic Dimensions of Organisations' Image as an Employer: A Large-Scale Field Study on Employer Branding in Turkey

Greet Van Hoye; Baş, Türker; Saartje Cromheecke; Filip Lievens (WILEY-BLACKWELL, 2013)

Research on recruitment and employer branding has typically been situated in Western countries with predominantly individualistic cultures. The present study investigates the instrumental-symbolic framework for studying ...