Browsing Bilgisayar ve Bilişim Bilimleri Fakültesi by Author "Sena KASIM"

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Using Machine Learning Algorithms to Analyze Customer Churn in the Software as a Service (SaaS) Industry

Levent ÇALLI; Sena KASIM (SAKARYA ÜNİVERSİTESİ, 2022-09-30)

Companies must retain their customers and maintain long-term relationships in industries with intense competition. Customer churn analysis is defined in the literature as identifying customers who may leave a company to ...