Browsing Araştırma Çıktıları / Research Outputs by Subject "validation"

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RELIABILITY AND VALIDITY OF THE TURKISH VERSION OF SHORT FORM CONSUMER NEED FOR UNIQUENESS SCALE

Arslan, Yusuf; Yilmaz, Aykut; Aykac, Omer Sezai; Ozsoy, Emrah (SUMY STATE UNIV, DEPT MARKETING & MANAGEMENT INNOVATIVE ACTIVITY, 2023)

Individuals have the desire to differentiate themselves, at least to some extent, from those in their immediate surroundings. This need to stand out from others is often satisfied through the adoption of unique hobbies or ...