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Browsing WOS İndeksli Yayınlar Koleksiyonu / WOS Indexed Publications Collection by Subject "PURCHASE"
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Browsing WOS İndeksli Yayınlar Koleksiyonu / WOS Indexed Publications Collection by Subject "PURCHASE"
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Trust transfer from manufacturer to private label brand: The moderating role of grocery store format (ELSEVIER SCI LTD, 2020)Guided by the theory of trust transfer, the present study sheds new insights on the role of trust in manufacturer brand on trust in private label brand (PLB), perceived risk and willingness to buy (WTB). The moderating ...
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