https://hdl.handle.net/20.500.12619/1189 Sat, 11 Apr 2026 19:18:52 GMT 2026-04-11T19:18:52Z https://hdl.handle.net/20.500.12619/99483 An Examination of Shopping Styles Comparison of Impulse and Hedonistic Buying Behavior Remzi ALTUNIŞIK; Levent ÇALLI; Nilgün SARIKAYA In today 's modern life shopping is an activity not only directed towards satisfying human needs, but also, it's considered as a mean to spending free time and a way to escape from stress of life. In particular, shopping occupies a significant place in the female consumers' lives. For many consumers shopping is a lifestyle and hence represents a particular preference for spending habits as well as shopping styles. Today 's modern consumers tend to behave under the influence of not only the rational purchasing motives but also under the hedonistic factors . In this study. we wanted to examine consumers shopping behaviour, to investigate various shopping behaviour such as impulse buying, hedonic consumption. compulsive purchasing behaviour and rational shopping behaviour. Various characteristics of these shopping styles are examined and compared in regard to various criteria. As methodology, focus group studies and a questionnaire was utilised in collecting the data used in the study. A total of 920 usable questionnaire wa5 analyzed by various univariate and multivariate analysis techniques Findings indicate the existence of significant difference between impulse buying and hedonist buying behaviours. Sat, 17 Jun 2006 00:00:00 GMT https://hdl.handle.net/20.500.12619/99483 2006-06-17T00:00:00Z https://hdl.handle.net/20.500.12619/99482 Online Alışverişte Görsel Unsurlar ve Eğlence'nin e-Sadakat ve e-Memnuniyet Üzerinde Etkisine Yönelik Ampirik Bir Çalışma Remzi ALTUNIŞIK; Levent ÇALLI Modem pazarlama düşüncesinin merkezinde yer alan bir kavram olarak memnuniyet ve onun en önemli çıktısı sadakat, kavramların temellerinin oluşturulduğu ilk dönemlerde duygusal motifler göz ardı edilerek sadece bilişsel bir yapıda değerlendirilmiştir. Gerek pazarlama gerekse bilişsel ve sosyal psikoloji çalışmaları davranışsal bir tutum olarak memnuniyet ve sadakat kavramının sadece bilişsel bir yapı olmadığını ve bireyin ruh hali ya da eğlence, heyecan gibi farklı duygulardan etkilendiğini göstermektedir. Bu bağlamda çalışmada, elektronik ortamda memnuniyet ve sadakat (e-memnuniyet ve e-sadakat) kavramları üzerinde duygusal bileşenler olarak eğlence ve görsel unsurların etkileri araştırılmıştır. Araştırma bulguları ışığında, e-sadakat kavramı üzerinde görece en yüksek etkinin e-memnuniyet değişkeni tarafından oluştuğu gözlemlenmektedir. Duygusal bileşenler olarak eğlence ve görsel unsurlar değişkenlerin ise, e-memnuniyet ve e-sadakat değişkenleri üzerinde anlamlı etkileri olduğu saptanmıştır. Ayrıca, görsel unsurlar değişkenin eğlence değişkeni üzerinde görece yüksek etkisi olduğu araştırma bulguları çerçevesinde ortaya konmaktadır. Sun, 30 May 2010 00:00:00 GMT https://hdl.handle.net/20.500.12619/99482 2010-05-30T00:00:00Z https://hdl.handle.net/20.500.12619/99471 Selection of Social Media Sites for Advertising: Literature Review and a Model Proposal Levent ÇALLI The rapid increase and spread of Social Network Sites (SNSs) have initiated new opportunities for marketing practice, especially for promotion activities. Numerous companies use various type of advertising and take advantage of social network sites for reaching their target audience. However, selecting the right SNSs for advertising has become a complex and multi criteria decision making process for marketing managers. The purpose of the current study is to develop a model for determining optimum SNSs for advertising activity. Fri, 09 Dec 2016 00:00:00 GMT https://hdl.handle.net/20.500.12619/99471 2016-12-09T00:00:00Z https://hdl.handle.net/20.500.12619/2603 The strategies and parameters of tabu search for job-shop scheduling Cedimoğlu, İsmail Hakkı This paper presents a tabu search approach for the job-shop scheduling problem. Although the problem is NP-hard, satisfactory solutions have been obtained recently by tabu search. However, tabu search has a problem-specific and parametric structure. Therefore, in the paper, we focussed on the tabu search strategies and parameters such as initial solution, neighborhood structure, tabu list, aspiration criterion, elite solutions list, intensification, diversification and the number of iteration. In order to compare some neighborhood strategies and tabu list length methods, a computational study is done on the benchmark problems. Thu, 01 Jan 2004 00:00:00 GMT https://hdl.handle.net/20.500.12619/2603 2004-01-01T00:00:00Z