https://hdl.handle.net/20.500.12619/845 2026-04-11T17:58:53Z 2026-04-11T17:58:53Z Remzi ALTUNIŞIK Levent ÇALLI Nilgün SARIKAYA https://hdl.handle.net/20.500.12619/99483 2023-01-20T13:46:21Z 2006-06-17T00:00:00Z

An Examination of Shopping Styles Comparison of Impulse and Hedonistic Buying Behavior Remzi ALTUNIŞIK; Levent ÇALLI; Nilgün SARIKAYA In today 's modern life shopping is an activity not only directed towards satisfying human needs, but also, it's considered as a mean to spending free time and a way to escape from stress of life. In particular, shopping occupies a significant place in the female consumers' lives. For many consumers shopping is a lifestyle and hence represents a particular preference for spending habits as well as shopping styles. Today 's modern consumers tend to behave under the influence of not only the rational purchasing motives but also under the hedonistic factors . In this study. we wanted to examine consumers shopping behaviour, to investigate various shopping behaviour such as impulse buying, hedonic consumption. compulsive purchasing behaviour and rational shopping behaviour. Various characteristics of these shopping styles are examined and compared in regard to various criteria. As methodology, focus group studies and a questionnaire was utilised in collecting the data used in the study. A total of 920 usable questionnaire wa5 analyzed by various univariate and multivariate analysis techniques Findings indicate the existence of significant difference between impulse buying and hedonist buying behaviours.

2006-06-17T00:00:00Z Remzi ALTUNIŞIK Levent ÇALLI https://hdl.handle.net/20.500.12619/99482 2023-01-20T13:24:59Z 2010-05-30T00:00:00Z

Online Alışverişte Görsel Unsurlar ve Eğlence'nin e-Sadakat ve e-Memnuniyet Üzerinde Etkisine Yönelik Ampirik Bir Çalışma Remzi ALTUNIŞIK; Levent ÇALLI Modem pazarlama düşüncesinin merkezinde yer alan bir kavram olarak memnuniyet ve onun en önemli çıktısı sadakat, kavramların temellerinin oluşturulduğu ilk dönemlerde duygusal motifler göz ardı edilerek sadece bilişsel bir yapıda değerlendirilmiştir. Gerek pazarlama gerekse bilişsel ve sosyal psikoloji çalışmaları davranışsal bir tutum olarak memnuniyet ve sadakat kavramının sadece bilişsel bir yapı olmadığını ve bireyin ruh hali ya da eğlence, heyecan gibi farklı duygulardan etkilendiğini göstermektedir. Bu bağlamda çalışmada, elektronik ortamda memnuniyet ve sadakat (e-memnuniyet ve e-sadakat) kavramları üzerinde duygusal bileşenler olarak eğlence ve görsel unsurların etkileri araştırılmıştır. Araştırma bulguları ışığında, e-sadakat kavramı üzerinde görece en yüksek etkinin e-memnuniyet değişkeni tarafından oluştuğu gözlemlenmektedir. Duygusal bileşenler olarak eğlence ve görsel unsurlar değişkenlerin ise, e-memnuniyet ve e-sadakat değişkenleri üzerinde anlamlı etkileri olduğu saptanmıştır. Ayrıca, görsel unsurlar değişkenin eğlence değişkeni üzerinde görece yüksek etkisi olduğu araştırma bulguları çerçevesinde ortaya konmaktadır.

2010-05-30T00:00:00Z Levent ÇALLI https://hdl.handle.net/20.500.12619/99471 2023-01-14T22:05:39Z 2016-12-09T00:00:00Z

Selection of Social Media Sites for Advertising: Literature Review and a Model Proposal Levent ÇALLI The rapid increase and spread of Social Network Sites (SNSs) have initiated new opportunities for marketing practice, especially for promotion activities. Numerous companies use various type of advertising and take advantage of social network sites for reaching their target audience. However, selecting the right SNSs for advertising has become a complex and multi criteria decision making process for marketing managers. The purpose of the current study is to develop a model for determining optimum SNSs for advertising activity.

2016-12-09T00:00:00Z Sadettin Demir Özçelik, İbrahim https://hdl.handle.net/20.500.12619/69643 2020-10-16T10:27:16Z 2020-01-01T00:00:00Z

A priority-based queuing model approach using destination parameters for real-time applications on IPv6 networks Sadettin Demir; Özçelik, İbrahim In the early days of the Internet architecture, the most important aim is to transmit data over packet switched networks. The traditional Internet architecture used in these networks lacks quality of service. However, today, as real-time applications increase, it is needed. There are approaches to improving the quality of service using the flow label field in the Internet Protocol version 6 header. In this study, a novel algorithm that uses destination network parameters to reduce queuing and end-to-end delay is created. A round-robin-based time-aware priority queue new model is used within this algorithm. Data packets using this proposed queue are prioritized with metric values of the destination network. In order to provide end-to-end service quality, the prioritization value is used by placing it in the flow label field. For this purpose, a new approach to the use of this field is proposed. Delay, one of the most important factors affecting quality of service, is reduced with the proposed algorithm and flow label usage approach. As a result, the reduction in delay times between 22 and 39 ms resulted in various improvement rates between 16.79% and 35.13%.

2020-01-01T00:00:00Z